Step into your true calling with confidence

So, you’ve decided to take the plunge and step into the role of professional Reiki Treatment Practitioner. You’re excited about moving beyond personal practice and you feel called to offer Reiki beyond family and friends. You’re taking it to the next level!

Your family and friends have all reported that they ‘can definitely feel something’ when you provide Reiki and you know that energy flows right? You know the power of Reiki because you’ve experienced it for yourself. What an amazing service to be able to offer others.

Except when we move beyond our comfort zone and embrace the ‘business’ of Reiki the dream of taking our spiritual and healing practice to the masses suddenly looks a little shaky.

Now instead of the encouraging noises from friends, complete strangers are asking pointed questions. But how does it work? What does Reiki actually do? Where’s the evidence? How do you pronounce Reiki? Do I have to take my clothes off? Who ‘invented it’? Will you be able to cure my irritable bowel syndrome? Do you share my notes with anyone? What happens if I injure myself at your clinic? What are your qualifications?

Whoa … you can see how it can all get a little overwhelming very quickly. I have had all of these questions at one time or another over the years and believe me if you’re not prepared with the answers it can shake your confidence! This in itself would be a crying shame because each and every one of us know Reiki works and we know how beneficial – and well – just amazing it can be when applied to our daily lives.

In order to feel confident in your abilities, and present a professional ‘shop front’, it’s vital to invest a little bit of time and energy into bringing your ‘business’ brain up to speed. 

By business brain, I’m talking about balancing your ‘positioning’ with your ‘responsibilities’ as a ‘professional’ service offering to the public.

In terms of ‘positioning’, the number one challenge Practitioners report is that they worry about a lack of ‘credibility’. Those Reiki Practitioners who step up to the plate in a professional scenario have a real desire to be seen as a trusted, credible practitioner – whether in their own clinic or in a medical environment.

Regardless of where you physically ‘practice’, you have specific responsibilities to your clients. These responsibilities cover everything from creating a safe, clean and hygienic space for a Reiki session to take place, to secure record keeping, insurance and even first aid.  

This can all seem a little daunting when you consider you simply want to help people – but if you truly feel called to help the public it’s important to put appropriate building blocks in place.

Here at Reiki Australia we understand the old dichotomy between ‘business/money’ and a ‘spiritual practice’, but the reality is you need to have some awareness of your responsibilities to be in a position to promote the benefits of Reiki in a professional capacity.

We realised support was needed in this area so we created a certificate course in professional development for Reiki Treatment Practitioners.  The course covers six key areas – you could say – the six building blocks to a successful, ethical spiritual and healing business.

The great thing about this particular course is that it’s been developed by qualified educators and Reiki professionals – exclusively for our community.

The depth of insights, first-hand experience and the knowledge-share across all six units provides a real business advantage to Reiki Treatment Practitioners in the professional setting.

Instead of worrying about a lack of credibility, imagine ‘knowing’ with certainty you are equipped and qualified to build a thriving Reiki Treatment Practice?  Imagine knowing you are supported and backed by Australia’s leading Reiki organisation. By doing the groundwork, having a sound knowledge base and systems in place, you will feel empowered on a business and professional level, giving you the confidence to step into your true calling on your spiritual and healing path.

Want to know more about Reiki Australia’s a certificate course in professional development for Reiki Treatment Practitioners? Visit Take your Reiki Practice to the next level’ for more information.

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Reiki Australia – fearless by design

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Fearless by design Reiki AustraliaReiki Australia – fearless by design

Most of you will have had a chance to look around the new website and will now be getting used to the new look and feel.

The design of a website does not happen by chance and has to be a carefully thought out process. For example, you need to ensure that design elements on one page can be carried over to another. You also need to be across modern trends (such as ‘icons’ and ‘interactive’ elements).

Best Practice web design principles were applied throughout the build. but what does that actually mean?

The main elements under consideration when it comes to Best Practice are as follows:

Purpose 

Good web design always caters to the needs of the user. That is, you! So, it’s important to understand whether you are looking for “information” or “entertainment” – this has a major effect on how the website looks. We at Reiki Australia want to provide you with information, yes, but the website is also a platform for a spiritual and healing community.

Communication

My previous experience was very much in print. I love paper and I love print. The rules of writing are very clear in print. But along came the internet and changed all the rules. People do not read content on a website the same way they would a book or newspaper. People scan the first few lines of text and generally move on. This means you have to keep things brief – to the point. Have all your important information at the start of an article. Forget your “beginning, middle and end’ to your story – your audience will have gone by then. You will see going forward, new posts and pages will reflect this.

Typefaces

San Serif fonts are easier to read on line. So, you won’t find ‘fancy flourishes’ or decorative finishes on our site. Ideally you should use size 16px and use a family of 3 typefaces for a streamline design.

Colours

The palette is one of the most important factors of good web design and strong branding. Colours create emotions and you have to be aware of how certain colours affect the audience.

Reiki Australia uses the pantones from the logo itself with a couple of accent colours (this is referred to as triadic in design circles) but generally, you will find the colours in line with spirituality, healing, wellbeing and trust.

  • White: You will see lots of white space on the site. White is the colour of trust, virtue, simplicity, cleanliness, purity and spirituality.

  • Blues and greens are all about calm, safety, openness, health and healing and communications.

  • Oranges and yellows which you may see pop up from time to time are all about happiness, enthusiasm, friendliness, energy and uniqueness.

So, you can see the use of colour plays an important role in website design and doesn’t just happen by chance.

Images

The use of white backgrounds in images and vibrant, bold images are also deliberate as vibrancy shows Reiki Australia is fearless (in standing up for Reiki as a spiritual and healing modality), full of life, and optimistic. White images and white backgrounds in images give the audience space to breathe. White images and white spacing is also a contemporary representation of spirituality – away from the old, heavy, ‘quirky’ purple swirly patterns of spiritual pages of old.

Navigation

The purpose of the website and the scale of content/number of pages dictates navigation. There are pros and cons for one-page design and sub menu navigation design. Reiki Australia uses sub menu navigation because of the number of pages and sections. A one-page website generally has less than 25 pages – Reiki Australia has over 65. Drop down menus guide you through the content easily and quickly.

 “F” Pattern design

This alludes to one of the points I mentioned previously about how people read online compared to how they read in print. There have been many studies conducted which show we read in an F shape online. This means you have to ensure all your important content (and design) falls into that shape where possible.

So that’s your crash course in Best Practice web design. Hopefully this provides some background as to why some decisions have been made on the Reiki Australia site – particularly if you are finding the design radically different – or you are concerned it doesn’t represent your idea of a traditional Reiki or spiritual page – quite the opposite. We have gone to great effort to ensure Reiki Australia is not only established in terms of professional reiki practice – but also – just as importantly – considers your needs in your own very personal, private Reiki and Spiritual journey.

In the meantime, if there is anything you would like to see more of, or would like me to explain further, please do get in touch with me, Evie at marketing@reikiaustralia.com.au

Namaste x

Get excited! Your new website is here…

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Reiki Australia Fighting for Reiki StandardsAt last. The new-look Reiki Australia website is here!

Hello everyone. We’re just a little bit excited today. 

Here at Reiki Australia, we’re celebrating the launch of our new-look website. In fact this is the very first post shared on this new platform. What do you think? Do you love it?

We know it looks a little different from our old site but we wanted to face the future with a bold, vibrant confidence worthy of Australia’s leading Reiki membership organisation.

It was time for a change. While we give thanks for where we came from, we are excited by the path that lies ahead. We asked you what you wanted from your membership with Reiki Australia and we were listening.

As you scan through these pages and visit our social media platforms you may read a lot about about ‘taking your reiki treatment practice to the next level’. This sums up our philosophy in bringing you this new website – taking Reiki Australia and our membership base to the next level. 

However, this is not just a place for ‘professional’ practitioners – this is your Reiki community no matter where you are on your Reiki journey.  Yes – we care about raising the benchmark on professional Reiki treatment standards but we are equally committed to supporting you in your personal spiritual practice too.

 

Design
You will see lots of ‘white space’ on the website. While it’s great we are in line with Best Practice website design, we were more concerned about being true to our spiritual and healing roots. White is the colour of purity, spirituality, openness and trust. So while you won’t see the more traditional spiritual ‘purple swirly images’ on here, you will feel as though you have entered as modern, spiritual space. After all, that’s what each of us hope with Reiki – that it be as part of the modern world today as the traditional world of our predecessors. You will also see lots of bold, vibrant images which inject energy and positivity into your day. These images show we are ‘fearless’ in our quest to bring the benefits of Reiki to a wider audience.

New features
We have packed so much into the new site now making it even easier to get involved with your Reiki community

  • Online Store bringing you our professional development courses and a range
    of products with discounts available for members
  • Advertising packages to suit all budgets
  • Donation – making it even easier to support Reiki Australia as it evolves to meet its growing membership base
  • Supporters, volunteers & professional partners can all get involved at whichever level suits
  • Our new Blog – keeping the website content fresh and up-to-date. Do comment where you feel moved to do so.
  • Social Media sharing – now you can share directly from our website to your social media platforms
  • Members Portal dedicated to our Member’s needs.
  • If you haven’t seen them already, check out our ‘Meet the Team’ videos on the Footer Menu. We hope to bring you many more videos in the future.
Of course we have carried over some of the features from the previous site including the Directory, Research pages

This is your website so we hope you’ll get involved whether it’s joining our community conversation on our blog, attending Reiki Share Days, or perhaps even volunteering your time and skills to Reiki Australia.

Throughout the coming months, we will be adding to our Research Library, to provide the resources you need when it comes to promoting the benefits of Reiki to others.

We hope you love the new look and added functionality. Let us know what you think. Simply email Evie at marketing@reikiaustralia.com.au. We may even feature some of your comments on social media. Similarly, if you have any questions at all about how you can get involved with Reiki Australia, send them to the same email address and I’ll make sure your enquiry gets to the right people.

In the meantime, feel free to take a look around, share some content and get involved in the conversation. Check back in from time-to-time to see what’s new, whether it’s the latest Reiki-related research or Industry news on Best Practice.

From all of us here at Reiki Australia – enjoy!