Reiki Australia – fearless by design

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Fearless by design Reiki AustraliaReiki Australia – fearless by design

Most of you will have had a chance to look around the new website and will now be getting used to the new look and feel.

The design of a website does not happen by chance and has to be a carefully thought out process. For example, you need to ensure that design elements on one page can be carried over to another. You also need to be across modern trends (such as ‘icons’ and ‘interactive’ elements).

Best Practice web design principles were applied throughout the build. but what does that actually mean?

The main elements under consideration when it comes to Best Practice are as follows:

Purpose 

Good web design always caters to the needs of the user. That is, you! So, it’s important to understand whether you are looking for “information” or “entertainment” – this has a major effect on how the website looks. We at Reiki Australia want to provide you with information, yes, but the website is also a platform for a spiritual and healing community.

Communication

My previous experience was very much in print. I love paper and I love print. The rules of writing are very clear in print. But along came the internet and changed all the rules. People do not read content on a website the same way they would a book or newspaper. People scan the first few lines of text and generally move on. This means you have to keep things brief – to the point. Have all your important information at the start of an article. Forget your “beginning, middle and end’ to your story – your audience will have gone by then. You will see going forward, new posts and pages will reflect this.

Typefaces

San Serif fonts are easier to read on line. So, you won’t find ‘fancy flourishes’ or decorative finishes on our site. Ideally you should use size 16px and use a family of 3 typefaces for a streamline design.

Colours

The palette is one of the most important factors of good web design and strong branding. Colours create emotions and you have to be aware of how certain colours affect the audience.

Reiki Australia uses the pantones from the logo itself with a couple of accent colours (this is referred to as triadic in design circles) but generally, you will find the colours in line with spirituality, healing, wellbeing and trust.

  • White: You will see lots of white space on the site. White is the colour of trust, virtue, simplicity, cleanliness, purity and spirituality.

  • Blues and greens are all about calm, safety, openness, health and healing and communications.

  • Oranges and yellows which you may see pop up from time to time are all about happiness, enthusiasm, friendliness, energy and uniqueness.

So, you can see the use of colour plays an important role in website design and doesn’t just happen by chance.

Images

The use of white backgrounds in images and vibrant, bold images are also deliberate as vibrancy shows Reiki Australia is fearless (in standing up for Reiki as a spiritual and healing modality), full of life, and optimistic. White images and white backgrounds in images give the audience space to breathe. White images and white spacing is also a contemporary representation of spirituality – away from the old, heavy, ‘quirky’ purple swirly patterns of spiritual pages of old.

Navigation

The purpose of the website and the scale of content/number of pages dictates navigation. There are pros and cons for one-page design and sub menu navigation design. Reiki Australia uses sub menu navigation because of the number of pages and sections. A one-page website generally has less than 25 pages – Reiki Australia has over 65. Drop down menus guide you through the content easily and quickly.

 “F” Pattern design

This alludes to one of the points I mentioned previously about how people read online compared to how they read in print. There have been many studies conducted which show we read in an F shape online. This means you have to ensure all your important content (and design) falls into that shape where possible.

So that’s your crash course in Best Practice web design. Hopefully this provides some background as to why some decisions have been made on the Reiki Australia site – particularly if you are finding the design radically different – or you are concerned it doesn’t represent your idea of a traditional Reiki or spiritual page – quite the opposite. We have gone to great effort to ensure Reiki Australia is not only established in terms of professional reiki practice – but also – just as importantly – considers your needs in your own very personal, private Reiki and Spiritual journey.

In the meantime, if there is anything you would like to see more of, or would like me to explain further, please do get in touch with me, Evie at marketing@reikiaustralia.com.au

Namaste x

Get excited! Your new website is here…

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Reiki Australia Fighting for Reiki StandardsAt last. The new-look Reiki Australia website is here!

Hello everyone. We’re just a little bit excited today. 

Here at Reiki Australia, we’re celebrating the launch of our new-look website. In fact this is the very first post shared on this new platform. What do you think? Do you love it?

We know it looks a little different from our old site but we wanted to face the future with a bold, vibrant confidence worthy of Australia’s leading Reiki membership organisation.

It was time for a change. While we give thanks for where we came from, we are excited by the path that lies ahead. We asked you what you wanted from your membership with Reiki Australia and we were listening.

As you scan through these pages and visit our social media platforms you may read a lot about about ‘taking your reiki treatment practice to the next level’. This sums up our philosophy in bringing you this new website – taking Reiki Australia and our membership base to the next level. 

However, this is not just a place for ‘professional’ practitioners – this is your Reiki community no matter where you are on your Reiki journey.  Yes – we care about raising the benchmark on professional Reiki treatment standards but we are equally committed to supporting you in your personal spiritual practice too.

 

Design
You will see lots of ‘white space’ on the website. While it’s great we are in line with Best Practice website design, we were more concerned about being true to our spiritual and healing roots. White is the colour of purity, spirituality, openness and trust. So while you won’t see the more traditional spiritual ‘purple swirly images’ on here, you will feel as though you have entered as modern, spiritual space. After all, that’s what each of us hope with Reiki – that it be as part of the modern world today as the traditional world of our predecessors. You will also see lots of bold, vibrant images which inject energy and positivity into your day. These images show we are ‘fearless’ in our quest to bring the benefits of Reiki to a wider audience.

New features
We have packed so much into the new site now making it even easier to get involved with your Reiki community

  • Online Store bringing you our professional development courses and a range
    of products with discounts available for members
  • Advertising packages to suit all budgets
  • Donation – making it even easier to support Reiki Australia as it evolves to meet its growing membership base
  • Supporters, volunteers & professional partners can all get involved at whichever level suits
  • Our new Blog – keeping the website content fresh and up-to-date. Do comment where you feel moved to do so.
  • Social Media sharing – now you can share directly from our website to your social media platforms
  • Members Portal dedicated to our Member’s needs.
  • If you haven’t seen them already, check out our ‘Meet the Team’ videos on the Footer Menu. We hope to bring you many more videos in the future.
Of course we have carried over some of the features from the previous site including the Directory, Research pages

This is your website so we hope you’ll get involved whether it’s joining our community conversation on our blog, attending Reiki Share Days, or perhaps even volunteering your time and skills to Reiki Australia.

Throughout the coming months, we will be adding to our Research Library, to provide the resources you need when it comes to promoting the benefits of Reiki to others.

We hope you love the new look and added functionality. Let us know what you think. Simply email Evie at marketing@reikiaustralia.com.au. We may even feature some of your comments on social media. Similarly, if you have any questions at all about how you can get involved with Reiki Australia, send them to the same email address and I’ll make sure your enquiry gets to the right people.

In the meantime, feel free to take a look around, share some content and get involved in the conversation. Check back in from time-to-time to see what’s new, whether it’s the latest Reiki-related research or Industry news on Best Practice.

From all of us here at Reiki Australia – enjoy!

Voices of Reiki – Gendai Reiki Ho

GendaiReiki Australia honours Reiki branches which have a lineage traceable to the founder of the system of Reiki, Mikao Usui. We are delighted to present Gendai Reiki Ho in Reiki Australia’s ongoing series “Voices of Reiki“.  The author of this article, Yuki Tamura, is the Australian representative for Gendai Reiki Ho and it’s founder Hiroshi Doi.

Gendai Reiki Ho – Beautiful Harmony with effectiveness of Western Reiki and Spiritual growth of Traditional Reiki. Gendai Reiki Ho was founded by Hiroshi Doi, a current member of “Usui Reiki Ryoho Gakkai” a society created by Mikao Usui. Hiroshi Doi first learned Reiki I & II in 1993 with Mieko Mitsui, a Radience Technique Reiki master living in N.Y.,and he experienced its high effectiveness. Not long afterwards, in October 1993, he accepted an opportunity to become a member of “Usui Reiki Ryoho Gakkai”, and received training in this Japanese form by Kimiko Koayama, the 6th president. Hirosho Doi realised the high spiritual orientation of Koyama sensei’s teaching and found some differences with Western Reiki. Also around that time, many valuable documents about Usui Sensei and Reiki had been gathered to him, so he compiled them as Gendai Reiki Ho. Hiroshi Doi published his first book “Iyashino Gendai Reiki Ho” (Japanese) in May 1998 which was translated into 7 languages. This book was revised and published in English as “A Modern Reiki Method for Healing” and was so popular it sold out. The long-anticipated reprint will be released in a new edition at the “Gendai Reiki Ho International Gathering” in Madrid/ Spain in October 2015. Hiroshi Doi lineage Mikao Usui (Founder of Reiki Ryoho) Kanichi Taketomi (3rd president of Usui Reiki Ryoho Gakkai) Kimiko Koyama (6th president of Usui Reiki Ryoho Gakkai) Hiroshi Doi (Founder of Gendai Reiki Ho) Gendai Reiki Ho is a harmony of Western Reiki and Traditional Reiki (Usui Reiki Ryoho Gakkai). The aim of Gendai Reiki Ho is to attain “Anshin Ritsumei”(Enlightenment) by resonance with Reiki through practising of Reiki healing, self-purification and self-growth techniques with Gokai. The Gendai Reiki Network (GRN) provides materials and information worldwide. Learn more about GRN Video: The analysis of the effect of new Electroencephalogram EEG technology for Gendai Reiki treatment
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